Leon’s Hello Holiday
Hello Holiday is a 100+ page digital magazine that features shoppable products, real life stories and simple DIY projects all shot within the real homes of the Leon’s Hello Yellow blog team.
Launched on November 14th 2016, this 100+ page digital version of Hello Holiday was the third in the series of Hello Magazine Lookbooks. In addition to the digital magazine experience, Hello Holiday was also printed and distributed in stores and alongside the December issue of Style at Home. A comprehensive media strategy promoted supporting content online via: Facebook, OLV, Instagram, Pinterest, and HOUZZ. Hello Holiday was featured in a 6-minute segment on Breakfast Television, and was included in articles in both Strategy Magazine and Media in Canada. In addition, to support the campaign in real life Leon’s hosted its first ever Hello Event, an immersive Do-it-Yourself Crafternoon at the Gladstone Hotel where consumers and influencers attended workshops to create the simple DIYS featured in the magazine.